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[ Terms ]

The small print, at full size.

Seven things worth being clear about, written to be read rather than to be survived.

There is nothing to buy on this site, no account to open and no form to submit. That makes this a short document: it covers what is published here and how to read it, and stops where a real engagement would begin.

01

What this site is

A description of a firm and of work it has already delivered. It is published for information. It is not an offer, not a proposal, and not a contract, and nothing on it can be accepted into one.

Any actual engagement begins the way engagements begin — a conversation, then a scope and terms agreed in writing between us. Those terms govern the work. This page governs the website.

02

What the record claims, exactly

The site sets out thirty engagements: their industry, the type of work, the regions involved, and a summary of what was done. Those descriptions are ours. They were written from the record and reviewed for confidentiality before publication — which is a different exercise from marketing copy signed off by a client, and produces a drier result on purpose.

Clients are unnamed by choice, and no client should be inferred from a description, a sector, or a region. Where an engagement is characterised by its shape rather than its name, the shape is the entire claim being made.

Past work describes what was delivered under the conditions of the time. It is evidence of capability. It is not a prediction, a benchmark, or a guarantee of any particular result on any future engagement.

03

Nothing here is advice

Reading this site does not engage us and does not create a client relationship. Nothing published here is legal, financial, tax, regulatory or investment advice, and none of it is calibrated to your circumstances — because we don’t know them yet.

Advice is what we do once we have your facts in front of us and have agreed to be responsible for the answer. A public web page can be none of those things.

04

What's ours, and what you're welcome to

The writing, the marks, the wordmark, the identity and the code behind the interactive work on this site belong to beehoop. Please don’t reproduce the design or pass the work off as your own.

The ideasare a different matter, and we’d rather they travelled. If something written here is useful in how you think about your own business, take it and use it. That is what it’s for. A quotation with attribution is always welcome.

06

Where the limits sit

We take real care over what is published here and intend every word of it to be accurate. Even so, this is a website: it is provided as it stands, we don’t warrant that it will be uninterrupted or error-free, and we can’t accept liability for decisions taken on the strength of a page rather than on advice we were engaged to give.

Nothing here limits any liability that cannot lawfully be limited — including for fraud, or for death or personal injury caused by negligence.

07

Which law applies

This site and these terms are governed by the laws of England and Wales, and any dispute arising from them falls to the courts of England and Wales.

Engagement terms are agreed separately and may specify a different jurisdiction; where they do, they govern the work and this clause is confined to the website.

Last updated 26 July 2026

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